Many small business owners, who are business owners like myself, have not yet discovered the advantages of having a small batch of promotional golf balls arranged for themselves. There is a common misconception in business that such logo items are suitable only for the advertising campaigns of large businesses with big budgetsto spend. People assume you have to have large advertising budgetsto play with, huge networks of sales staff and plenty of regular customers that will be the happy recipients.
But this is not always the case. Yes, if you are the owner of a business that ticks two, or even three, of the above boxes then logo gifts such as logo golf balls will be a great help to youin your marketing activities. But if you are the owner of a small business, even if you are a work from home business ownerjust adding to your main income, then the cost of logo golf balls can be well worth their while.
How can this be the case? Well, if you are a small business owner who has an ongoing interest in the game of golf, then you become the distributor of your very own logo items. Especially if, like me, you happen to also be not that good a player most days and count a good round as one where you don’t lose too many balls!
If you are buying golf balls anyway for your game, then buying logo golf balls and using them yourself is a good marketing idea. For a start, you may be able to buy them on the business as they are a marketing expense, instead of them coming out of your own pocket, very handy if you buy (and loose) a lot. But it also means that when you are next playing a round with your friends and business contacts, you are showing them your logo golf balls.
This is where the common business misconception about them only being good for big businesses turns to your advantage. Your friends and business contacts playing with you see that you are using your own logo golf balls and they will assume that you are doing fantastically well in business. They see the promotional golf balls and assume you are a great business success. This is brilliant for confidence and if you are impressing your business contacts, even betterfor your own business.
Then, at the end of the gameof golf, give your new playing companions a sleeve of your logo golf balls for themselves to use in their future games. A little thank you for your business contacts for the game and their efforts in businesswith you, and a great advertising opportunity when they go out to play next time.
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