Everyone wants to be on top - whether it’s a small company or a small employee! It seems that most people truly believe that “Bigger is Better”, but recently this notion has evolved, and the new age concept of “Small is Big” has hit the stage.

As most business coaching experts will say, the bigger a business becomes the more revenue it will take in through increased sales, and the more efficient the business will become in its various operations, the higher the status it will eventually realise. But there is another side to this example - something truly unfortunate, which is that the bigger you become the more overall risk you’ll take on, developing increasingly rigid and unmanageable individual client relations.

Small firms are much more focused in their approach because there is a much greater possibility of innovation and experimentation in their in-house operations. These small firms may not have the ability to use the benefits of “global economics” to their advantage, but they’re certainly open to the exploration of “local economics”. In the current example, small businesses are generally more profitable and growth oriented, as they’ve an amazing potential to realise significant levels of profit and expansion - at astounding levels, which percentage wise, big businesses just can’t achieve.

Small businesses can be much more flexible than big businesses, and they can quickly adapt to just about any changes in the market if the necessity arises, as they’re able to immediately implement strategic decisions. Small businesses are successful because they know what they are good at - and they do it, effectively and efficiently. They can serve the needs of their customers in an ideal fashion - regularly sharing personal interaction, with the usual result of a growing number of long term relationships. Small businesses have actual direct communication with their employees and stakeholders, giving them much more control over their operations so they are better able to integrate and coordinate all sorts of activities.

Also, with respect to the stock market - when involved with management training, we can clearly see there are numerous occasions where we find that stocks of small companies consistently outperform the stocks of their big business counterparts. Their stocks can often earn high returns for their shareholders and occasionally may even be less risk-prone. During really adverse conditions of the market, there is also far less impact on their share prices compared with the stocks of large corporations. So what do you think, what matters most - thinking big or becoming big?

Alan Gillies is the Managing Director of the L2L Group. He specialises in delivering Executive Coaching, Training and Consultancy Services to International Businesses across the World. Want to discover more about these insightful business building success strategies? Get Alan’s essential FREE Business Pack today!

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