Buying and using your own promotional gifts can be an excellent way of advertising a small business. Even work from home businesses can be easily promoted in this way and it doesn’t need to cost much, nor is it complicated to give the items away to potential customers.
Take the bog standard printed pen as a great example of one of the many giveaway promotional items on the market. These are an excellent idea – they don’t need to cost much, can be bought in bulk and are simple to distributeto potential customers. So go out and get a small batch of these items printed up with your own contact details and name. For contact details, you should usually be able to comfortably fit onto most pens a telephone number and an email address or website URL , as long as they aren’t too lengthy. Now, carry some with you at all timesin your bag, pocket of car.
For example, recently I was on a family holiday and we had met up with another family and become friendly. When it was time for us to pack up and go home, we wanted a way of swapping each other’s contact details so that we could get in touch when both back home. This is pretty much the same as what many people do on holidays and nothing unusual. The other family passed us over their details written on the back of a beer mat. This, unfortunately, is an excellent way of loosing the detailsvery quickly, which we have been guilty of before. As luck would have it, I was able to email him from the hotel, so that we both had each other’s emailssafely stored. But a better idea would be to get a batch of pens printed and just give the family a couple of our own promotional pens. Not only have they got your contact details, but you are making sure that you are telling them your business’ nature and as luck would have it, he might now become a new customer of mine.
Of course, these passing acquaintances aren’t reliable for distributing enough promotional items to make a batch worth while, at least not enough to make a large return. But if you are taking part in work from home activities such as distributing catalogues, then why not add a pen to the catalogue? By putting it into the clear envelope that the catalogues are protected in, there’s an incentive for the recipient to open the envelope, take the pen and maybe they will be more likely to order from your catalogueas they already have it open.
Promotional items are also great to leave as an alternative calling card when you have been to see new or prospective customers. Leave them a gift, as well as or instead of a card, and they are more likely to be able to find your contact number when they have decided to buy from you. There’s load of uses for promotional items, no matter how big your business, even if it is a home business.
Read how to write a grant proposal – business can get a grant, and grant money is money better than loan money.
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