Earn a profit when you give out your marketing gifts
Have you thought about how you can cut down your advertising expenditure? Have you been considering about not sending promotional gifts this year? What a mistake that could be! Do send them – just make sure that they bring in money for you, before you even buy them!
Most companies when looking at promotional items think about pens, diaries and the likes. These are fine and easy to distribute, but usually have only enough printing space for your message. With the current financial situation you need to be thinking beyond the obvious. How can you make your promotional items work for you, before you send them? How can you make sure that you recover the cost by the time you distribute them?
Most promotional items work along the lines of reminding your recipients of you so they are more likely to come back to you next year or more likely to refer you to their contacts. Fine, but how can you put a price on this income when business everywhere is struggling?
Quite simply, get paid to distribute your own promotional products. Not a huge profit, just enough to cover the production and distribution costs. Don’t be greedy and companies will be happy to work with you and effectively your promotional items are free.
The way to do this is to sell advertising space on your items. So here I’m not talking promotional items with small print areas, I’m talking larger, but still cheap, products with plenty of print space. We’re looking at calendars, mouse mats and clothing.
Clothing is fine to litter with plenty of other logos if you are giving the products out at an event and calendars can cost that little bit more, so personally mouse mats are my favourite here. It’s amazingly simple to arrange. Across the top of the mouse mat put your logo and contact details then split the remainder of the mat into 2. Most of the remaining space is used to carry a calendar or photos of your products – this gives the mouse mat a purpose – a reason for the recipient to keep it and use it.
Then the remainder of the space is available for a few adverts or a list of recommended other suppliers. This space is sufficient to include a few logos or a dozen or more website addresses. Depending which you choose, charge a small amount per advert space and fill it up with adverts. The more mats you are giving out the better it is for the advertisers – the more your advert is being seen. You can even give them one when they are produced so they feel they have got something for their cash!
But, why would people want to pay to be on your mouse mats? Well, it works on several levels. First, you know the recipients and they are your customers. Therefore, they will see these adverts not as adverts, but as referrals. Also, because they are your customers, you know something about them. For example, a web designer might know they are sending the mouse mats to small businesses. Therefore accountants, printers and the likes might be of interest as well to their customers.
This is the special knowledge that makes this trick work – you know what your average client is interested in – so think about what other businesses might also want to target your customers.
And if you are looking for a free traffic from Google to your online business – then it’s absolutely vital for you to visit this site and read how to do that.
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