I met a man who is in the process of giving away hundreds of wristbands to promote his company. He told me the wrist bands were a fundraiser and that they were the new marketing direction he had decided to take since the recession had began to take effect in his industry. He is in the business of developing fundraising ideas and I had to admit, this one seemed like a pretty good one to get people to remember the product or service that was being sold.
Marketing doesn’t have to be expensive, in fact some of the greatest and most powerful forms of marketing cost no money to implement. If you are willing to spend some time working on your marketing it will make a real difference to your business. When times are hard you do not receive the same number of leads, so what are you going to do about it? Give marketing for almost free a try before the layoffs begin.
Here’s a nice list of ways you can market your business for free:
Call your former clients – They are the easiest people to sell your products and services to.
Networking – Get out there, meet people and spread the word. If you are shy you may feel deflated, but you just need to get out there and promote yourself.
Stop Advertising – I don’t mean stop advertising altogether. I just mean stop advertising every location where you are not sure if it’s working or not and spend the money you save on testing other forms of marketing and advertising.
PR – Get in the media and get talking about what you know best, your trade or business etc. You are an expert on your special piece of business and the media will feature you if you have something of interest to say. Check out the stories already in the papers etc to see if you can piggy back any of the stories that are already in the news. The media craves a great storyline and there is no reason why you can’t get your business some free publicity.
Upselling – This is a great FREE way of getting more from your sales. At the exact point that someone purchases what you sell they need to be offered something else which will increase the average dollars they spend with you.
You could offer a more expensive version of the original product or maybe an extra service that goes along with the original purchase. What else can be sold to your client at the point of purchase?
Emails – Are you regularly emailing your previous customers and potential customers? It will help you get more work and it costs nothing to implement.
Testing – You need to test and measure your existing marketing and advertising to see if its working or not. This process costs hardly anything to test and it helps to eliminate ineffective advertising and marketing.
There is no time like the present to begin to implement the strategies listed above. Go for it!
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